Sökning: "customer loyalty and CRM"

Visar resultat 1 - 5 av 53 uppsatser innehållade orden customer loyalty and CRM.

  1. 1. Digitaliseringens påverkan på kundretention i dagligvaruhandeln

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Thomas Ghebresilassie; Jonathan Matar; Samuel Merhay; [2023]
    Nyckelord :: Customer retention; Digitization; Inflation; Customer loyalty; CRM-system; SCRM-system; Loyalty programs; WOM and eWOM; : Kundretention; Digitalisering; Inflation; Kundlojalitet; CRM-system; SCRM-system; Lojalitetsprogram; WOM och eWOM;

    Sammanfattning : Denna studie har undersökt hur digitaliseringen påverkar kundretention i dagligvaruhandeln vilket är ett intressant och aktuellt ämne. I dagens samhälle där det råder mycket osäkerhet kring världsekonomin vilket markant påverkar konsumenters privatekonomi och livsmedelsindustrin, har det varit intressant att undersöka konsumenters köpbeteende och reaktioner till ekonomikrisen. LÄS MER

  3. 2. CRM : En kvalitativ undersökning om hur tjänsteföretag med högengagemangsprodukter bedömer konsekvenser av implementering av CRM

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Natnael Koreri; Rimon Mansouri; [2022]
    Nyckelord :;

    Sammanfattning : With the digitalization and the technological innovations that have paved the way for new participants to establish themselves in the market, there has been high competition inmarkets. This has led to an increased customer awareness among companies that now increasingly value long-term relationships. LÄS MER

  4. 3. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

    Master-uppsats, SLU/Dept. of Economics

    Författare :Aran Candil Sulayman; David Hartman; [2022]
    Nyckelord :CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

    Sammanfattning : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. LÄS MER

  5. 4. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Tahir Iqbal; Md Nazmul Khan; [2021]
    Nyckelord :;

    Sammanfattning : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. LÄS MER

  7. 5. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Millie Karphammar; Jennifer Brettschneider; [2021]
    Nyckelord :eCRM; CRM; customer loyalty; video streaming industry;

    Sammanfattning : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. LÄS MER