Sökning: "customer purchase intention"

Visar resultat 1 - 5 av 99 uppsatser innehållade orden customer purchase intention.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Sociala mediers påverkan på Generation Z : En kvantitativ studie om vad som primärt påverkar Generation Z konsumenter på sociala medier vid val av varumärke

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Furst; Oliver Lindh; [2023]
    Nyckelord :Påverkar; Konsument; Varumärke; Sociala medier; Lojalitet; Generation Z;

    Sammanfattning : Purpose: The purpose of the study is to identify how Generation Z consumers are influenced by social media when choosing a brand, as they are the only generation that has grown up with the internet as a given. The study also aims to investigate the consumer behaviors that Generation Z have on social media. LÄS MER

  4. 3. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

  5. 4. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Nyckelord :Service encounter; Social presence; Mere presence; E-commerce;

    Sammanfattning : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. LÄS MER

  7. 5. Enhancing mobile advertising through 3D and AR

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Industriell teknik

    Författare :Erik Linnarson; [2023]
    Nyckelord :3D; AR; Advertising;

    Sammanfattning : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. LÄS MER