Sökning: "customer purchase intention"

Visar resultat 11 - 15 av 99 uppsatser innehållade orden customer purchase intention.

1. 11. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Nyckelord :Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Sammanfattning : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. LÄS MER

3. 12. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Casiana Oancea; Ashwathi Pillai; [2023]
   Nyckelord :Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

   Sammanfattning : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. LÄS MER

4. 13. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

5. 14. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Mar Bosch; Elisa Obeso; Alba Palao; [2023]
   Nyckelord :Greenwashing; Fast fashion; Consumer behaviour; Purchase intention; Consumer awarness;

   Sammanfattning : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. LÄS MER

7. 15. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Alexandra Coughlin; Elena Dorner; [2023]
   Nyckelord :Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

   Sammanfattning : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. LÄS MER