Sökning: "customer references"
Visar resultat 1 - 5 av 41 uppsatser innehållade orden customer references.
1. Smakförväntningar och design : Visuella representationer av smak på öletiketter
Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Sammanfattning : To communicate a product's taste, color and other visual cues are often used as references to fruit or other food, helping the customer by creating expectations based on context and prior experiences. As a designer, it is therefore important to consider how visual cues like color affect the expectations of the taste of a product. LÄS MER
2. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020
Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medierSammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER
3. Köp av livsmedel på nätet: En studie om adoptionsprocessen och impulsköp
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Introduction – Shopping groceries online has had an explosive growth in relation with Covid-19 pandemic, where consumers have been restricted and has had to re-prioritize how and where they shop, which has forced new habits and consumer behaviors. Grocery stores are constantly trying to influence consumers’ buying behaviors through a number of different promotional tools to get a response from consumers. LÄS MER
4. Key Performance Indicators - Förfina, förändra eller ta bort : En kvalitativ studie om förändringsprocessen av KPI:er och samspelet mellan chefer och gruppledare.
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Title: Key Performance Indicators - Refine, adjust or remove Level: Final assignment for bachelor's degree in business administration. Author: Isabelle Nilsson and Maria Bäckström Supervisor: Niklas Bomark Date: Autumn - 20 Aim: The aim of this study is to seek understanding of how the change process of KPIs works and whether information asymmetry and conflicts of interest can arise in the interaction between managers and group leaders in process. LÄS MER
5. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. LÄS MER
