Sökning: "customer relations strategy"

Visar resultat 1 - 5 av 73 uppsatser innehållade orden customer relations strategy.

1. 1. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

   Master-uppsats, Mälardalens universitet/Akademin för innovation, design och teknik

   Författare :Samia Dahir Idriss; [2023]
   Nyckelord :customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

   Sammanfattning : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. LÄS MER

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

4. 3. Digital Transformation : Prerequsitites for a digital business model

   M1-uppsats, Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Författare :Erik Andersson Nissar; [2022]
   Nyckelord :Digital Business Models; Value Proposition; Business Models; Stakeholder Management; Digital Transformation; Business Processes;

   Sammanfattning : This research paper investigates the need from two different stakeholders, in the purpose to formulate prerequisites for a digital business model that are in line with a digital transformation strategy. The paper contains qualitative and quantitative research methods to gather data. LÄS MER

5. 4. CRM : En kvalitativ undersökning om hur tjänsteföretag med högengagemangsprodukter bedömer konsekvenser av implementering av CRM

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Natnael Koreri; Rimon Mansouri; [2022]
   Nyckelord :;

   Sammanfattning : With the digitalization and the technological innovations that have paved the way for new participants to establish themselves in the market, there has been high competition inmarkets. This has led to an increased customer awareness among companies that now increasingly value long-term relationships. LÄS MER

7. 5. Konsultchefens distansledarskap : En kvalitativ studie om hur konsultchefen arbetar relationsbyggande på distans

   Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

   Författare :Josephine Tjernlund; [2022]
   Nyckelord :Temporary staff agencies; consulting managers; distance leadership; relations; bemanningsbranschen; konsultchef; distansledarskap; relationer;

   Sammanfattning : Bakgrund: Intresset för att nyttja bemanningspersonal har ökat senaste tiden och fler företag har förstått flexibiliteten det finns runt konceptet att hyra in konsulter i sina företag. Ansvaret över de Bakgrunduthyrda konsulterna är konsultchefen som sköter både kontakten med kundföretag men även all administration runt konsulternas anställning. LÄS MER