Sökning: "customer relationship management göteborgs universitet"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden customer relationship management göteborgs universitet.

  1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Jennie Lewin; Daban Taha; [2024-03-06]
    Nyckelord :;

    Sammanfattning : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. LÄS MER

  3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Karin Gåsste; Antara Islam; [2023-07-03]
    Nyckelord :customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Sammanfattning : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. LÄS MER

  4. 3. Revisorns roll i kristider - En studie om påverkan av Covid-19

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Alice Olsson; Sebastian Strömland; [2020-07-08]
    Nyckelord :Revision; revisor; Covid-19; Customer Relationship Management; revisionsarvode; krishantering; finansiell kris;

    Sammanfattning : Bakgrund och problem: Världen har i modern tid aldrig stött på ett virus av Covid-19s proportioner och heller aldrig behövt anpassa sig därefter. Regeringen behöver stötta med statliga medel, men samtidigt finns det även andra aktörer som kan ge råd och hjälp. LÄS MER

  5. 4. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Nyckelord :Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Sammanfattning : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. LÄS MER

  7. 5. SaaS vs. IaaS vs. On-premise

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Nyckelord :CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Sammanfattning : Companies acquire software or make their own software depending on their resources and demands. As external software, Software as a Service (SaaS), has grown in breadth and depth, they have become increasingly popular. On-premise software can also still be favorable as it may be more secure, private or economical. LÄS MER