Sökning: "customer reviews"

Visar resultat 1 - 5 av 106 uppsatser innehållade orden customer reviews.

  1. 1. Evaluation of Approaches for Representation and Sentiment of Customer Reviews

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Stavros Giorgis; [2021]
    Nyckelord :machine learning; nlp; text analytics; sentiment analysis; transformers; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta; maskininlärning; nlp; textanalys; sentimentanalys; transformatorer; tfidf; bow; fasttext; word2vec; bert; xlnet; roberta;

    Sammanfattning : Classification of sentiment on customer reviews is a real-world application for many companies that offer text analytics and opinion extraction on customer reviews on different domains such as consumer electronics, hotels, restaurants, and car rental agencies. Natural Language Processing’s latest progress has seen the development of many new state-of-the-art approaches for representing the meaning of sentences, phrases, and words in the text using vector space models, so-called embeddings. LÄS MER

  2. 2. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    Master-uppsats, Lunds universitet/Institutionen för service management och tjänstevetenskap

    Författare :Bin Huang; [2020]
    Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER

  3. 3. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Kainat Kainat; Patrizi Jennifer; [2020]
    Nyckelord :Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Sammanfattning : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. LÄS MER

  4. 4. Impacts of peer-to-peer rental accommodation in Stockholm, Barcelona and Rio de Janeiro : An exploratory analysis of Airbnb’s data

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Irene Suárez Pacios; [2020]
    Nyckelord :Airbnb; peer-to-peer economy; shared economy; exploratory analysis; text mining; Airbnb; peer-to-peer-ekonomi; delad ekonomi; undersökande analys; textutvinning;

    Sammanfattning : As a part of the growing movement called the “peer-to-peer” economy, Airbnb has changed the short-stay rental market and has become one of the world’s largest booking websites for finding an accommodation to stay. The platform has also affected the economy of tourism around the world, so, given the importance of the subject, in this thesis study, the impacts that the Airbnb rental accommodation model has on clients of Stockholm, Barcelona and Rio de Janeiro is studied. LÄS MER

  5. 5. Förbättringsarbete inom leveranskvalité i ett tillverkande företag : En utforskande studie angående emballeringens och interna transporters inverkan på leveranskvalité.

    Kandidat-uppsats, Jönköping University/JTH, Logistik och verksamhetsledning; Jönköping University/JTH, Logistik och verksamhetsledning

    Författare :Andreas Olsson; Erik Nykvist; [2020]
    Nyckelord :Delivery quality; Customer satisfaction; Waste; Packing; Internal transport; Lean; Leveranskvalité; Kundnöjdhet; Slöseri; Emballering; Intern transport; Lean;

    Sammanfattning : Syfte – Syftet med denna studie är att studera emballeringsaktiviteters och interna transporters inverkan på leveranskvalité i en tillverkande verksamhet. För att besvara syftet har tre frågeställningar formulerats: -          Hur kan emballeringsaktiviteter och interna transporter kopplas till leveranskvalité? -          Vilka slöseri och brister finns inom emballeringsaktiviteter och interna transporter? -          Hur kan hantering av emballeringsaktiviteter och interna transporter bidra till en förbättrad leveranskvalité?   Metod – Den valda metoden för denna studie är fallstudie med en kvalitativ inriktning kring hantering av empiriska data. LÄS MER