Sökning: "customer value."

Visar resultat 1 - 5 av 1755 uppsatser innehållade orden customer value..

  1. 1. Länge leve möblerna - En kvalitativ studie om hur den svenska möbelbranschen arbetar med strategier för cirkulära affärsmodeller

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Ebba Ekman; Julia Stenmark; [2020-07-01]
    Nyckelord :Cirkulär Ekonomi; Strategi; Affärsmodell; Cirkulär affärsmodell; Möbelbranschen; Circular Economy; Strategy; Business model; Circular Business model; Furniture industry;

    Sammanfattning : Background: The linear economy is based on the assumption that products are beingproduced, consumed, used and then disposed as waste. The industrialization was fueled bythis economy, which has shown to be highly unsustainable. LÄS MER

  2. 2. Generating Value from IoT Through International Business Models - A Multi-Case Study on Multinational Corporations

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Oscar Mölne; Nichlas Willenborg; [2020-06-30]
    Nyckelord :Business Models; Business Model Canvas; BM; BMC; International Business; International Business Models; Internet of Things; IoT; Value Creation;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 3. Extended Gate - Barriers and opportunities for intermodal improvements, a case study of Port of Gothenburg

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Hällgren; Erik Bengtsson; [2020-06-17]
    Nyckelord :Extended Gate; inland terminal; port supply chain integration;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  4. 4. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kajsa Andersson; Emilie Gente; [2020-06-16]
    Nyckelord :co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Emil Arljung; Axel Eklund; [2020]
    Nyckelord :brand equity; shareholder value; retail;

    Sammanfattning : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. LÄS MER