Sökning: "customer-dominant logic CD Logic"

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  1. 1. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Karwan Nisstany; Sasha Knezevic; [2017]
    Nyckelord :customer-dominant logic CD Logic ; value formation; elements of value; true value;

    Sammanfattning : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. LÄS MER