Sökning: "customer-dominant logic CD Logic"
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1. Gaining customer insight : How companies can differentiate themselves using a customer-dominant logic approach on business
Master-uppsats, Karlstads universitet/HandelshögskolanSammanfattning : Purpose The purpose of this thesis is to develop a holistic understanding of customers’ value perceptions and experiences within the online apparel industry. In doing so, the authors’ hope to develop managerial guidelines for companies to utilize. This will be done with a customerdominant logic approach. LÄS MER
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