Sökning: "customer-to-customer interaction"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden customer-to-customer interaction.

  1. 1. User Experience of Shipping in the Online Second-Hand Market : Bridging the Gap Between B2C and C2C

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Anton Nyström; [2022]
    Nyckelord :Interaction design; e-commerce; sustainability; environment; freight; delivery; C2C; second-hand;

    Sammanfattning : The user experience of online shopping for clothes vastly differs if the purchase is from a person (C2C) or from a company (B2C). B2C shopping features highly automated systems that make for smooth experiences for payment and shipping. LÄS MER

  3. 2. C2C relationships and the co-creation of value : A mixed method study of the streaming industry

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Patrik Schwartz; Axel Tidelius; [2021]
    Nyckelord :Streaming; C2C; co-creation; service logic; digital interaction; OBC; mixed-method;

    Sammanfattning : Music- and video consumption has rapidly changed during the last years and a growing number of consumers use different streaming services which allow for greater interaction with other users than was previously possible. Meanwhile a growing focus within the scientific world has been placed on consumers’ ability to co-create value with other users. LÄS MER

  4. 3. #wheretoeat : The impact of electronic word-of-mouth in social network media on millennials’ purchase intention in the restaurant setting

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vendela Tersén; Katharina Wecken; [2017]
    Nyckelord :customer-to-customer interaction; electronic word-of-mouth; millennials; purchase intention; restaurants; social network media; word-of-mouth.;

    Sammanfattning : Social media has been growing constantly during the past years and social networking is one of the most popular online activities. This development has changed how individuals communicate with each other as it enabled valuable improvements for electronic word-of-mouth. LÄS MER

  5. 4. Sharing is caring : A case study of co-creation on Facebook

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Johanna Davidsson; Sara Wallin; [2016]
    Nyckelord :Value creation; Co-creation; Social Network Sites; Facebook; DART-model;

    Sammanfattning : The increasing usage of social networking sites, such as Facebook has changed the way that corporations and customer interact with each other. New ways of customer-corporation interactions evolve constantly, enabling customers to participate and co-create value with the corporations. LÄS MER

  7. 5. För vem kommenterar du? : En studie om interaktion mellan H&M och deras användare på Facebook

    Kandidat-uppsats, Institutionen för medier och journalistik (MJ)

    Författare :Simon Schweizer Häggström; Mirjiam Torndahl; [2013]
    Nyckelord :Social interaktion; identitet; H M; Facebook; sociala medier; kommunikation; behov; rollgestaltning;

    Sammanfattning : This essay addresses the subject social interaction in the social network named Facebook. The studied interaction took place between the Swedish clothing company H&M and the active visitors on the company page in the social network. LÄS MER