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  1. 1. Musik i livsmedelsbutik : Konsumentpåverkan genom bakgrundsmusik

    Magister-uppsats, Fakulteten för ekonomi, kommunikation och IT

    Författare :Dan Halldin; Eric Johansson; [2010]
    Nyckelord :Bakgrundsmusik; tempo;

    Sammanfattning : Abstract The topic ‘The effects of music in the supermarket on consumer behavior, sales, and customer state of mind’ was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The reason for this study is that grocery stores are very common and abundant in most neighborhoods, as is man’s necessary consumption of food. LÄS MER