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1. Musik i livsmedelsbutik : Konsumentpåverkan genom bakgrundsmusik
Magister-uppsats, Fakulteten för ekonomi, kommunikation och ITSammanfattning : Abstract The topic ‘The effects of music in the supermarket on consumer behavior, sales, and customer state of mind’ was assessed to try and analyse the emotional differences that may occur as well as the sales variations that may arise from playing music in a supermarket. The reason for this study is that grocery stores are very common and abundant in most neighborhoods, as is man’s necessary consumption of food. LÄS MER
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