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  1. 1. Employer Branding idag : Attraktivitet genom sociala medier

    Kandidat-uppsats, Högskolan Dalarna/Personal och arbetsliv

    Författare :Daniel Weiderstål; Marcuz Källqvist; [2016]
    Nyckelord :Employer Branding; attractiveness; sociala medier; rekrytering; retention; arbetsgivarvarumärke;

    Sammanfattning : The use of social media has during the last couple of years increased and is now a major part of most of the organizations marketing strategies. But how does this fit with the Employer Branding strategies? And how does this affect the organizational attractiveness as an employer? These were two of the questions we wanted to examine and analyze. LÄS MER