Sökning: "datateknik"

Visar resultat 16 - 20 av 712 uppsatser innehållade ordet datateknik.

  1. 16. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
    Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

  3. 17. How Visual Framing and Specificity Framing Influence Buying Decisionsin Fashion E-commerce

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Kimia Emami; Andrea Makarová; [2023]
    Nyckelord :Visual Framing; Framing of Specificity of Terms; E-commerce; Sustainability; Fashion; User Experience Design;

    Sammanfattning :  Companies face several challenges when it comes to promoting green consumption and designing effective communication strategies for sustainable products.The framing effect, which refers to the presentation of messages, can significantly influence customer perceptions and purchasing intentions. LÄS MER

  4. 18. Accessible UX in digital 3D application solutions on the example of the planning experience by IKEA : An empirical mixed-method approach beyond accessibility

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Hoang Dung Nguyen; [2023]
    Nyckelord :Accessibility; Usability; User Experience Design; 3D; WCAG 2.1; Planning Tool; E-Commerce Website; Empirical Mixed-Method Study;

    Sammanfattning : The research investigates the feasibility of applying 2D accessibility guidelines to enhance a 3D digital planning tool's accessibility for individuals with visual impairments. Three primary research questions guide this study. It incorporated a mixed-method data collection approach to comprehensively investigate these questions. LÄS MER

  5. 19. DESIGNING FOR SUCCESS: ENHANCING E-COMMERCE PURCHASE INTENTION FOR ONLINE CLOTHING RESELLING PLATFORMS : A Mixed Method Multiple Case Study of Usability Factors and a Practical Usability Framework for Success

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Jorge Vicente Nieto; Donja Hoorn; [2023]
    Nyckelord :Usability; multiple-case study; usability framework; website usability; second-hand apparel market; purchase intention; usability constructs;

    Sammanfattning : The Online Clothing Reselling Platforms (OCRPs) industry foresees ongoing significant market growth, building upon the expansion it has achieved in recent years. This trend makes it essential to understand how website usability factors affect consumer behaviour and identify practical opportunities for optimization in this specific context of e-commerce. LÄS MER

  7. 20. Mitigating serverless cold starts through predicting computational resource demand : Predicting function invocations based on real-time user navigation

    Kandidat-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Gustav Persson; William Branth Sjöberg; [2023]
    Nyckelord :serverless functions; cold start; provisioned concurrency; adaptive scaling; mitigation; predicting function invocations; monitoring real-time user navigation;

    Sammanfattning : Serverless functions have emerged as a prominent paradigm in software deployment, providing automated resource scaling, resulting in demand-based operational expenses. One of the most significant challenges associated with serverless functionsis the cold start delay, preventing organisations with latency-critical web applications from adopting a serverless technology. LÄS MER