Sökning: "deceptive marketing"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden deceptive marketing.

  1. 1. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    Master-uppsats,

    Författare :Alice Sbrogio; Kristian Shamon; [2023]
    Nyckelord :sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Sammanfattning : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. LÄS MER

  3. 2. Förbud mot vilseledande marknadsföring avseende miljö- och klimatpåståenden, s.k. grönmålning : En analys av vilseledande gröna påståenden i marknadsföring och behovet av framtida rättsliga åtgärder

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

    Författare :Chantal Kryou; [2023]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  4. 3. Tillåtna överdrifter eller vilseledande marknadsföring? En utredning om vilseledande marknadsföring av kosmetika enligt 10 § marknadsföringslagen.

    Kandidat-uppsats, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Fredrik Nordqvist; [2023]
    Nyckelord :Immaterialrätt; marknadsrätt; marknadsföringsrätt; puffery; vilseledande; överdrifter; reklam; kosmetika; Law and Political Science;

    Sammanfattning : The Swedish Marketing Act is largely based on the Unfair Commercial Practices Directive. The directive stipulates that an assessment in accordance with the Swedish Marketing Act should be made in line with the directive. In Sweden, there is a long tradition of making strict and restrictive assessments regarding exaggerations in marketing (puffery). LÄS MER

  5. 4. "The House has Already Burned Down" - A Research Study Exploring Greenwashing in the Swedish Legal Practice

    Master-uppsats, Lunds universitet/Rättssociologiska institutionen

    Författare :Amanda Rehm; [2022]
    Nyckelord :Greenwashing; deceptive environmental marketing; legal consciousness; sociology of law; environmental claims; green marketing; greenwashing in Sweden.; Social Sciences;

    Sammanfattning : As the interest in greenwashing as a strategy for marketing increases, monitoring institutions in Sweden have not failed to acknowledge the tendency of unwarranted and exaggerated statements that has left the impression of products or services without any legitimate support. Even as institutions have voiced their active engagement in tackling this problem, critique has been raised arguing that greenwashing is only increasing with little resistance to deter its practice. LÄS MER

  7. 5. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Julia Fagerström; Elin Hultin; [2020]
    Nyckelord :Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Sammanfattning : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. LÄS MER