Sökning: "decision congruency"
Hittade 2 uppsatser innehållade orden decision congruency.
1. QUANTIFYING THE BIASED EXCHANGE OF MONEY AND TIME - How monetary and social factors influence decisions
Kandidat-uppsats, Lunds universitet/Institutionen för psykologiSammanfattning : This study investigated whether anchored prices induced biased choices and time estimations for the pursuit of an equal discount and if different degrees of social distance influenced these biases. A new measurement for quantifying the relative degree of bias was also proposed. LÄS MER
2. Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. LÄS MER