Sökning: "demographic segmentation"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden demographic segmentation.

  1. 1. Prediction of the future trend of e-commerce

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Freja Engström; Disa Nilsson Rojas; [2021]
    Nyckelord :ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Sammanfattning : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. LÄS MER

  2. 2. Data Segmentation Using NLP: Gender and Age

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Avdelningen för datalogi; Uppsala universitet/Avdelningen för datalogi

    Författare :Gustav Demmelmaier; Carl Westerberg; [2021]
    Nyckelord :Natural language processing; NLP; sentiment analysis; machine learning; demographics; demographic factors; gender; age; ethics;

    Sammanfattning : Natural language processing (NLP) opens the possibilities for a computer to read, decipher, and interpret human languages to eventually use it in ways that enable yet further understanding of the interaction and communication between the human and the computer. When appropriate data is available, NLP makes it possible to determine not only the sentiment information of a text but also information about the author behind an online post. LÄS MER

  3. 3. Site selection for small retail stores using sustainable and location-driven indicators : Case study: Starbucks coffee shops in Los Angeles

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Vadym Sokol; Kristijan Jordanov; [2020]
    Nyckelord :site selection; business performance; decision-making; location-driven decisions; modeling; small retail stores; sustainability; LEED; GIS; Tapestry segmentation; foot traffic; consumers; GLM; proximities; demographics; Starbucks; ESRI;

    Sammanfattning : Site selection decisions remains a complex yet crucial process for strong business performance. Despite the extensive number of publications in this field, the emergence of new data collection technique, improved location analytics, and changes in consumers’ preferences call for testing of new models and hypothesis. LÄS MER

  4. 4. Multichannel Segmentation vs. Demographic Segmentation

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Markus Büger; Rebecca Hylkén Olsson; [2017]
    Nyckelord :Demographic segmentation; multichannel segmentation; product involvement; retail management; Business and Economics;

    Sammanfattning : The aim of this study is to generate a multichannel segmentation model for high involvement products and to compare it to the widely spread demographic segmentation. In addition, the study also aims to identify demographic and psychographic profiles to provide a rich descriptive picture of the new customer segments. LÄS MER

  5. 5. Geodemographic Segmentation in Market Research

    Master-uppsats, KTH/Optimeringslära och systemteori

    Författare :Gustav Stenbom; [2016]
    Nyckelord :;

    Sammanfattning : Markets can be complex, but understanding them is critical to companies and institutions that interact with individuals. This thesis uses clustering to segment the Swedish market, which provides a condensed and comprehensible way to understand the population. LÄS MER