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Visar resultat 1 - 5 av 200 uppsatser som matchar ovanstående sökkriterier.

  1. 1. JAKTEN PÅ HÅLLBARHET. En semiotisk bildanalys av svenska modeföretags innehåll och kommunikation på Instagram under Black Week

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Natalie Hedberg; Moa Lidö Mannervik; [2024-03-06]
    Nyckelord :Black Friday; Black Week; CSR; Greenwashing; Hållbarhetskommunikation; Instagram; Konsumtion; Semiotik;

    Sammanfattning : This undergraduate thesis employed a qualitative content analysis that includes a semiotic approach, incorporating both denotation and connotation, to examine advertising campaigns on Instagram from three Swedish fashion companies during Black Week. The Swedish fashion companies that were examined are Haglöfs, Gina Tricot and Kappahl. LÄS MER

  3. 2. Svenska företags gömda bildspråk : En studie om representation och gestaltning mellan könen på svenska företags ”om oss”-sidor

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Linnéa Mellbin; Engström Annie; [2024]
    Nyckelord :Framing theory; representation theory; gender theory; gender stereotypes; Roland Barthes mythologies; mixed methods; content analysis; webpages; Swedish corporations;

    Sammanfattning : Women are generally underrepresented in media and have historically been degraded to stereotypical roles in media content. Sweden is a country that has actively worked with equality between the genders since the 1970s. The country's progress in equality piqued the scientists interest in the extent of gender stereotypes in Swedish media content. LÄS MER

  4. 3. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  5. 4. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

  7. 5. PICTURE-NOT-SO-PERFECT? En semiotisk bildanalys av hur Instagramanvändare gestaltar verkligheten under hashtagen #Instagramvsreality

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Alicia Svensson; Erica Nilsson Harvanek; [2023-03-10]
    Nyckelord :Kroppsideal; normer; ideal; kroppsaktivism; sociala medier; gestaltning; #Instagramvsreality;

    Sammanfattning : Executive summary Social media has become a huge part of everyday life. With it, editing and manipulation of images to post online has increased. Several studies have proven that retouched images can have a great negative impact on people’s self image and mental health. LÄS MER