Sökning: "denotative"

Visar resultat 16 - 20 av 45 uppsatser innehållade ordet denotative.

  1. 16. Bara mjölk smakar mjölk - En fallstudie om hur utformningen av mjölkreklam anpassas efter en föränderlig marknad

    Kandidat-uppsats, Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska högskolan

    Författare :Frida Lycksell; Linnea Lydén; [2020]
    Nyckelord :Kultur; Reklam; Mjölk; Bildanalys;

    Sammanfattning : Mjölk är en råvara som länge funnits med i svenska hushåll. Till kaffet, i skolmatsalen eller som självklar dryck till bullarna. Det faktum att mjölk dessutom ofta placeras längst in i matbutiken tyder på dess självklarhet för svenska konsumenter. På senare år har konsumtionen av mjölk minskat och samtidigt fått nya konkurrenter. LÄS MER

  3. 17. Varumärket som säljer så mycket mer än smink : En kvalitativ studie om vilka framställningar av kvinnan som går att hitta i de sex mest gillade reklambilderna i CAIA Cosmetics läppstiftskampanj 2019

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Alejandra Marroquin; Isabelle Nordén; [2020]
    Nyckelord :Gender; Stereotype; Male Gaze; Objectification; Representation; Instagram; Women in advertising; Genus; Stereotyp; Den manliga blicken; Objektifiering; Representation; Instagram; Kvinnor i reklam;

    Sammanfattning : The purpose of this study was to examine which kind of expressions of the woman that were present in the selected advertising images and how they could affect how women are represented. A qualitative content analysis was conducted. The six most liked CAIA Cosmetics Instagram posts from their lipstick campaign in 2019 were chosen and analysed. LÄS MER

  4. 18. Konstruerad utsatthet : En bildsemiotisk analys av Nathalie Djurbergs stop motion-filmer Greed och Cave

    Kandidat-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Nora Cserhalmi; [2019]
    Nyckelord :Nathalie Djurberg; exposedness; male gaze; visual semiotics; denotative; connotative; sign; female representation; female bodies; construction; male sexual desire; Woman; Man.; Nathalie Djurberg; utsatthet; male gaze; manlig blick; bildsemiotik; denotation; konnotation; tecken; kvinnlig representation; kvinnliga kroppar; konstruktion; manlig sexuell lust; Kvinna; Man.;

    Sammanfattning : This essay aims to analyse how the exposedness is constructed in the Swedish contemporary artist Nathalie Djurberg’s two stop motion-films Greed and Cave. Five stills from Greed and three stills from Cave will be examined from a feminist perspective with a theoretical viewpoint based on theories from both art history and film studies. LÄS MER

  5. 19. Non-diegetic film music as a narrative agency in Christopher Nolan's Interstellar (2014)

    Master-uppsats, Lunds universitet/Filmvetenskap

    Författare :Rasmus Carlsson; [2019]
    Nyckelord :Interstellar; non-diegetic music; Christopher Nolan; Hans Zimmer; implicit narrative functions; semiotic concepts; leitmotif; denotation; connotation; film and media history; film music; Languages and Literatures;

    Sammanfattning : This study sets out to investigate the non-diegetic music in Christopher Nolan’s Interstellar (2014) in order to highlight its implicit narrative functions and meanings. The theoretical approach consists of semiotic concepts such as ‘Cognitive denotative’ and ‘Cognitive connotative’ functions by Emilio Audissino, ‘Myth’ and ‘Anchorage’ by Barthes as well as Claudia Gorbman’s ‘Connotative Cueing’. LÄS MER

  7. 20. A Semiotic Analysis of the Representation of Arctic Inuit in the National Geographic

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Zeljka Kristín Klobucar; [2019]
    Nyckelord :Inuit; representation; photographs; semiotics; National Geographic;

    Sammanfattning : This study examines representations of Inuit people in the photographic images of the National Geographic with the aim of analyzing how they are portrayed in the photographs in which they appear. The theoretical framework consists of theories on representation with a focus on postcolonial theory, otherness and Eskimo Orientalism. LÄS MER