Sökning: "descriptive norm"

Visar resultat 1 - 5 av 29 uppsatser innehållade orden descriptive norm.

  1. 1. Norms, Nudging, and Sustainable Consumption- An interactive online experiment evaluating the impact of descriptive and injunctive norms on the consumption of sustainability labelled products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Viktor Johansson; [2020-08-31]
    Nyckelord :nudging; sustainable consumption; injunctive norm; descriptive norm; Fairtrade; KRAV; EU Organic;

    Sammanfattning : MSc in Economics.... LÄS MER

  2. 2. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Nyckelord :Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Sammanfattning : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. LÄS MER

  3. 3. Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

    Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Eva Lancere de Kam; Jacqueline Diefenbach; [2020]
    Nyckelord :Virtual fitting; virtual fashion; virtual avatar; customised avatar; Theory of Planned Behaviour; Decomposed Theory of Planned Behaviour; Generation Y; online buying behaviour;

    Sammanfattning : Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implications for fashion businesses and strengthen business viability. LÄS MER

  4. 4. Squaring the Circle: Norm Diffusion in Sustainable Development; The Case of Circular Economies.

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Jessica James; [2019]
    Nyckelord :Circular Economy; Norm Diffusion; Sustainable Entrepreneurship; Sustainable Development; Constructivism; Development Cooperation; Actors; Global South; Social Sciences;

    Sammanfattning : Environmental degradation, biodiversity loss and climate change are critical issues currently facing modern society; in order to mitigate against further damage and in attempt to reverse human-induced effects, a paradigmatic shift is required. Sustainable development functions as the dominant discourse in guiding such mechanisms as the circular economy in achieving the conservation of the planet. LÄS MER

  5. 5. Laroboken och genus -En undersökning av skolans dominerande läromedel

    Uppsats för yrkesexamina på grundnivå, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Joel Gustafsson; [2019]
    Nyckelord :Gender; Genus; Kön; History; Historia; Textbooks; Lärobok; Läroböcker;

    Sammanfattning : The purpose of this thesis paper has been to study three textbooks from Historia 1b and their chapters about World War 2. The theory influencing the paper is the gender theory by Yvonne Hirdmann, and the studied books are Alla tiders historia 1b, Historia 1b – Den lilla människan och de stora sammanhangen and Perspektiv på historien 1b. LÄS MER