Sökning: "destination image formation"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden destination image formation.

  1. 1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Camilla Ghezzi; Maryam Mehdizadeh Dehkordi; [2023-07-03]
    Nyckelord :sustainable destination image; sustainability certifications; sustainable tourism; visual elements; eye-trackers; GDSI award;

    Sammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER

  3. 2. Destination identity and projected online image in rural Southern Africa : A case study of Nyanga, Zimbabwe

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Shamiso Mahohoma; [2022]
    Nyckelord :Projected destination image; destination identity; destination image formation; rural destinations;

    Sammanfattning : The value of tourism as a driver of economic and social development in Africa cannot be overstated. Tourism is regarded as a source of foreign currency, employment creation and more importantly, a means of achieving the sustainable development goals (SDGs). LÄS MER

  4. 3. Projected experiences of a Hallmark Sport Event on social media and its contributions to Destination Image : Case study of visitors’ projections on Instagram while attending Svenska Skidspelen 2022 in Falun, Sweden

    Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Kristina Hansson; [2022]
    Nyckelord :Sport tourism; hallmark sport event; destination branding; destination image formation; social media;

    Sammanfattning : Sport events are known to be strategically utilized to ‘sell’ the identity of its host destination. This since projections of and from the sport event can indirectly reflect elements symbolizing the destination, generating an image transfer process. LÄS MER

  5. 4. Impacts of a local community event on development of peripheral destination : Entrepreneurial perspective on Aldrei fór ég suður festival in Iceland

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Alina Bavykina; [2021]
    Nyckelord :periphery; remoteness; peripheral destinations; tourism; events; festivals; event tourism; sustainable destination development; entrepreneurship; tourism management; rural development; collaboration; network; social capital; social embeddedness; sustainability; Iceland; Westfjords; Aldrei fór ég suður; Ísafjörður;

    Sammanfattning : Remote communities stay vulnerable in the face of major socioeconomic challenges. Tourism is often seen as a way to stimulate local economies and increase attractiveness of peripheral destinations, while events are considered to be one of the tools to promote tourism. LÄS MER

  7. 5. Exploring the Formation and Representationof Destination Images in Travel Vlogs on Social Media

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Anna Liang; [2020]
    Nyckelord :destination image; travel vlog; information source; UGC; social media; DMO; Social Sciences;

    Sammanfattning : This paper is an exploratory study of how destination images are projected in online travel vlogs. Destination image plays a significant role in influencing tourists’ purchase decision, therefore building and maintaining a desired image is important for destination marketing organizations (DMO). LÄS MER