Sökning: "destination image"
Visar resultat 1 - 5 av 198 uppsatser innehållade orden destination image.
1. The role of sustainability award logos and other visual elements in the formation of a sustainable destination image
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Pivotal in tourism is the destination image, since it influences the desire to travel to a destination. Being able to successfully form a sustainable destination image is crucial for the flourishing of sustainable tourism. LÄS MER
2. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER
3. Connecting International Experience andDispositions : A qualitative study of Japanese exchange and full-degreestudents in Sweden
Master-uppsats, Uppsala universitet/Institutionen för pedagogik, didaktik och utbildningsstudierSammanfattning : The study explores the international experience of Japanese students who studied in anunconventional destination, Sweden. The study focuses on the entirety of their experience, fromchoosing the country as their destination to the impact of the experience on their future. LÄS MER
4. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site
Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER
5. Research on the Impetus of Douyin to City Tourist Image Construction and Dissemination in China - The Case of Xi’an
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : This thesis investigated how the short video sharing application Douyin produces an effect on city tourist images’ construction and dissemination in China, taking the Internet-famous city of Xi’an as a case study. Based on the semiotic theory and “5W” communication theory, the author collected 30 Xi’an-related short videos on Douyin as samples and recorded the relevant data manually for analysis. LÄS MER