Sökning: "destination image"

Visar resultat 21 - 25 av 198 uppsatser innehållade orden destination image.

1. 21. Travel intentions and risk perception in times of Covid-19 : A study on the Millennial generation of Cologne, Germany

   Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Natalina Lapteva; [2021]
   Nyckelord :Cologne; Millennials; Covid-19; travel intentions; risk perception;

   Sammanfattning : The purpose of this thesis is to analyse the intentions to travel among the Millennials of Colognewhile considering their travel risk perception because of the corona pandemic. The target groupand population are the Millennials of Cologne, as they appeal as most suitable due to theirtechnological advancement, full age, and specific characteristics. LÄS MER

3. 22. Utmaningar & möjligheter för snabbväxande turistdestinationer : Fältstudie av Sälen

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Författare :Sebastian Joger; Valdrin Lajqi; Medin Sumic; [2021]
   Nyckelord :rapid-growth destination; alpine; seasonal destinations; growth engine; destination development; Alpin; Destinationsutveckling; Snabbväxande destination; Säsongdestination; Tillväxtmotor.;

   Sammanfattning : What makes a small village grow fast to a large city in just a few decades? Could it be some sort of new industry that makes those villages proliferate? Maybe a natural resource has been found in the local area that creates a lot of job opportunities in a short span of time? Sometimes it is that people and entrepreneurs see the potential of the area to create a tourism industry in that place. The area might have the right conditions for maybe historical or nature sights - ski slopes, mountain hiking, fishing or other outdoor activities. LÄS MER

4. 23. Italy’s destination image in Scandinavia : Analysis of photographs in tourism catalogues and social media platforms

   Magister-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Andrea Pesaresi; [2021]
   Nyckelord :Destination image; Italy; Sweden; Denmark; Norway; tourism catalogues; social media;

   Sammanfattning : Means of information have drastically changed during the last decades due to the evolution of technology and the development of social media, which have gained crucial relevance in the tourism industry. As a consequence, efficacy of traditional information sources is being challenged. LÄS MER

5. 24. Coopetition between accommodation companies as a stimulator for destination development : A case study on Saaremaa, Estonia

   Magister-uppsats,

   Författare :Sietse Hermans; [2021]
   Nyckelord :coopetition; tourism; accommodation companies; destination development; Saaremaa;

   Sammanfattning : Tourists seldom experience a destination with just one company, yet they often encounter a destination as a coherent entity. This results from the effort of different stakeholders who work together to develop a destination, despite often being competitors. These efforts make the tourism industry fertile for coopetitive relationships. LÄS MER

7. 25. Säger en bild mer än tusen ord? : -En turismvetenskaplig studie om maktfördelning genom nya marknadsföringskanaler

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Lotta Wiandt; Pernilla Bredberg; [2021]
   Nyckelord :Place marketing; Marketing; Social media; Place brand; Storytelling; User Generated content UGC ; Hashtag; Co-Creation; Platsmarknadsföring; Marknadsföring; Sociala medier; Varumärke; Storytelling; User Generated content UGC ; Hashtag; Samskapande;

   Sammanfattning : I denna studie har kommunala destination management organization (DMOs) kring Vänern studerats och specifikt hur de implementerar sociala medier i deras marknadsföring. Vi har haft som syfte att studera hur användandet av sociala medier som marknadsföringskanal kan medföra en maktförflyttning och i förlängningen påverka en plats varumärke. LÄS MER