Sökning: "destinations"

Visar resultat 21 - 25 av 584 uppsatser innehållade ordet destinations.

1. 21. Adaptability and Tourism : Changes In Tourism Consumption From Swedish Multi-Person Households

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Kevin Aoun; [2023]
   Nyckelord :Inflation; Tourism; Sweden; Family Tourism; Adaptability; Psychology; Global Crises; European Energy Crisis;

   Sammanfattning : This research project investigates the adaptability of travel consumption in Sweden to global crises, with a focus on families. Tourism is a major contributor to the global economy, but it is also highly sensitive to global crises such as natural disasters, political instability, economic recessions, and health pandemics. LÄS MER

3. 22. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Pahlow Mariele; Cajsa Svensson; [2023]
   Nyckelord :Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Sammanfattning : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. LÄS MER

4. 23. Varför väljer turister Sälen i stället för Åre, Trysil eller Kläppen? : En deduktiv studie om varför turister väljer att resa till Sälen som destination istället för liknande skidorter som Åre, Trysil och Kläppen

   Kandidat-uppsats, Södertörns högskola/Turismvetenskap

   Författare :Emmy Karlsson; Samuel Riedengaard; Oscar Zachrison; [2023]
   Nyckelord :Turister; Destinationer; Resa; Vinterturism; Fjällturism; Köpbeslut; Marknadsföringsstrategier;

   Sammanfattning : This study investigated why tourists choose to travel to a specific destination, in this case Sälen, instead of traveling to similar destinations and similar alternatives such as Åre, Trysil and Kläppen. The goal of the study is to provide material that gives a greater knowledge of consumer behavior as it relates to the decision-making process while selecting a ski resort. LÄS MER

5. 24. All that glitters is not green : A Field Study On Green Marketing Communication Of A Surf Destination Versus Green Practices On Site

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Tilde Eriksson; Ellen Thunberg; Isabell Johansson; [2023]
   Nyckelord :Green marketing; green sustainability; green consciousness; consumer experience; destination marketing; green destinations; surf destinations; destination branding;

   Sammanfattning : The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. LÄS MER

7. 25. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sara Benmakhlouf; Rodrigo Fajardo; [2023]
   Nyckelord :Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

   Sammanfattning : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. LÄS MER