Sökning: "digital communication channels"

Visar resultat 1 - 5 av 258 uppsatser innehållade orden digital communication channels.

  1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  3. 2. Frihet under ansvar - ett växande arbetassätt : En grundad teoristudie om effektiviten inom globala virtuella team

    Kandidat-uppsats, Mälardalens universitet/Akademin för hälsa, vård och välfärd

    Författare :Viktoria Öst; [2024]
    Nyckelord :Grundad teori; globala virtuella team; effektivitet; individuellt ansvar; frihet under ansvar; Grounded theory; global virtual team; effciency; individual responsibility; freedom with responsibility;

    Sammanfattning : I denna socialpsykologiska uppsats har jag undersökt effektiviteten inom globala virtuella team. Ämnet är relevant att studera då dagens föränderliga arbetsvillkor ställer höga krav på anställningsbarhet och globala virtuella team är ett ökande arbetssätt. Detta arbetssätt är komplext och ställer höga krav på teammedlemmar. LÄS MER

  4. 3. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Maral Javadzadeh Tabatabaee; [2023-07-19]
    Nyckelord :Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Sammanfattning : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. LÄS MER

  5. 4. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

  7. 5. How to communicate efficiently on social media : A case study about emotional communication strategies by the climate activist group Rebellmammorna

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Nilsson; [2023]
    Nyckelord :visuals; narrative; emotional communication; social media platforms; climate movements; visuella element; narrativ; emotionell kommunikation; sociala medieplattformar; klimatrörelser;

    Sammanfattning : This case study aims to explore how emotional communication on social media can influence the target group by examining the communicative strategies, including visuals and narratives, used by the climate activist group Rebellmammorna. Eight semi-structured interviews were conducted with members of Rebellmammorna to investigate how they describe their communicative strategies, how they use emotional communication to establish a relationship with their target group, and how users experience the communication on their social media platforms (Facebook, Instagram, and their webpage). LÄS MER