Sökning: "digital context"

Visar resultat 1 - 5 av 1447 uppsatser innehållade orden digital context.

  1. 1. ”HAR JAG EN BOK I ÖRONEN KAN JAG GÅ HUR LÅNGT SOM HELST”. En kvalitativ studie om användares relation till ljudböcker jämfört med tryckta böcker

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Henrietta Lundkvist; [2024-03-06]
    Nyckelord :Digital konvergens; streaming; algoritmer; ljudböcker; plattformar; uses gratifications; affordances;

    Sammanfattning : Har jag en bok i öronen kan jag gå hur långt som helst, or If I have a book in my ears, I can walk as far as I want, is a qualitative study that explores users' relationship with streamed audiobooks, compared to books in printed format. The choice of topic is driven by the fact that digitalization has transformed literature as a medium and the book industry as an enterprise. LÄS MER

  3. 2. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Stina Stensson; [2024-03-01]
    Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

    Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

  4. 3. Buildings in the Digital Era : An Explorative Study of Digital Twins in the Built Environment

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Siw Kristine Kästel; Joanna Wallén; [2024]
    Nyckelord :Digital Twin DT ; Arcitecture; Engineering and Construction AEC industry; Digitization; Building Information Modeling BIM ; Facility Management FM ; Operation Management O M ; Digital Tvilling; Fastighetsbranschen; Fastighetsförvaltning; Byggnadsinformationsmodeller BIM ;

    Sammanfattning : In recent years, digital twins (DT) have gained traction in enhancing operation and maintenance procedures across various industrial sectors, such as manufacturing, energy, and aerospace. Yet their utilization remains more limited in the built environment. LÄS MER

  5. 4. Att vara äkta eller sälja sig för pengar : Föreställningar om artisters autenticitet i samband med reklamsamarbeten med externa varumärken

    Kandidat-uppsats, Karlstads universitet

    Författare :Lina Kerrouchi; Julia Jakobsson; [2024]
    Nyckelord :Authenticity; artists; music; influencer; influencer marketing; advertising; celebrity endorsement; qualitative interviews; focus groups; Autenticitet; artist; musik; influencer; influencer marketing; marknadsföring; kändissamarbeten; kvalitativa intervjuer; fokusgrupper;

    Sammanfattning : For decades authenticity has been of great interest in media and communication research. With this study, we aim to contribute to the research with a new perspective where authenticity is examined in artists who use influencer marketing on social media. LÄS MER

  7. 5. Contextual Implications on Sustainable Entrepreneurship : a qualitative study on Food Waste Platforms contribution to reducing food waste in Sweden

    Master-uppsats, SLU/Dept. of Economics

    Författare :Gabriella Peyron; [2024]
    Nyckelord :Sustainable Entrepreneurship; contextualized entrepreneurship; interactions; cocreation; agency; values; shared economy; sustainable business model;

    Sammanfattning : The global issue of food waste persists, with local digital solutions emerging to address aspects of this problem. Inspired by new economic models like the shared economy, Food waste platforms embody sustainable entrepreneurship. LÄS MER