Sökning: "digital customer service"

Visar resultat 11 - 15 av 266 uppsatser innehållade orden digital customer service.

  1. 11. SaaS-baserade affärsmodeller : Utvecklingen av en SaaS-baserad affärsmodell och dess fundamentala komponenter

    Master-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Maryam Kamil; Isak Nordenback; [2023]
    Nyckelord :SaaS; Software as a Service; Business models; Cloud services; Cloud-based business models; Servitization; Digital servitization; Business model innovation; Business model maturity; Business model development; SaaS; Software as a Service; affärsmodeller; molntjänster; molnbaserade affärsmodeller; tjänstefiering; digital tjänstefiering; affärsmodellsinnovation; affärsmodellers mognad; affärsmodellsutveckling;

    Sammanfattning : Digital teknik används alltmer av företag för att utveckla sina erbjudanden, och framstegen inom området har haft en betydande inverkan på att företag omprövar och förändrar sina affärsmodeller. En viktig teknologi inom detta område är molntjänster (eng. LÄS MER

  3. 12. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
    Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

  4. 13. Value Proposition of Autonomous Electric Trucks in the Freight Industry : A Qualitative Study of Transport Buyers

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Emilia Nordström; Edvin Ramberg; [2023]
    Nyckelord :Autonomous Electric Truck logistics; Customer-centric Value Proposition; Digitisation; Transport buyers’ needs and pain points; Autonom elektrisk lastbilslogistik; kundcentrerat värdeerbjudande; digitalisering; transportköpares behov och utmaningar;

    Sammanfattning : This study explores the value proposition of Autonomous Battery Electric Trucks (ABETs) in the transportation industry, and offers insights into customer perceptions and potential challenges regarding this emergent technology. The aim of the study is to understand customer needs, address implementation issues, and evaluate opportunities for Logistics Service Providers (LSP) to adopt ABETs. LÄS MER

  5. 14. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  7. 15. Use cases for traceability systems : An explanatory case study about the application areas for QR codes

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Oliver Strömberg; [2023]
    Nyckelord :Product service systems; Use phase data; Use cases; QR code; Manufacturing;

    Sammanfattning : The customer concept becomes more intertwined with the provider of products as serviceoriented business models is offered to the customer. This shift is referred as servitization in which innovation occurs in the company processes by shifting focus from providing products to providing product service systems (PSS). LÄS MER