Sökning: "digital feminist activism"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden digital feminist activism.

  1. 1. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo

    Master-uppsats, Uppsala universitet/Konstvetenskapliga institutionen

    Författare :Emma Edling; [2024]
    Nyckelord :Art history; Medusa; Medusa tattoo; tattoos; TikTok; multimodality; écriture féminine; postfeminism; Konstvetenskap; Medusa; Medusatatuering; tatueringar; TikTok; multimodalitet; écriture féminine; postfeminism;

    Sammanfattning : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. LÄS MER

  2. 2. ”Kvinnokroppen. Så stark och livskraftig, samtidigt så väldigt omdebatterad” En kvalitativ diskursanalys av marknadsföring genom ett postfeministiskt perspektiv

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Jennie Hansen Römer; Therese Clausson; [2023]
    Nyckelord :postfeminism; diskursanalys; varufeminism; digital marknadsföring; femvertising; varumärkesaktivism; Social Sciences;

    Sammanfattning : Syftet med denna kvalitativa diskursanalys är att studera hur feministiska diskurser framträder i porträtteringen av kvinnor i västerländsk reklam. Studien syftar till att bidra med kunskap om hur feministiska diskurser påverkar digital marknadsföring samt att bidra med kunskap till forskningsområdet varufeminism och varumärkesaktivism. LÄS MER

  3. 3. A qualitative analysis of the lived experiences of Colombian female photojournalist and their relationship with embodied visual activism in the context of feminist protests in Colombia

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Ana Maria Valenzuela Anzola; [2022]
    Nyckelord :Feminist Media Theory; Photojournalism; Gender inequalities; Phenomenological Psychology; Embodiment; Visual Activism; Citizen Journalism;

    Sammanfattning : This thesis explores how gender inequality in the photographic staff of the main Colombian media outlets, has established a hegemonic view of representation and examines the way recent social outbursts in the country, have been the ideal setting for the rise of citizen journalism, visual activism, and new visual citizenships. It seeks to present how diverse individuals, including female photojournalists are producing alternative visual narratives and igniting a paradigm shift on traditional photojournalism. LÄS MER

  4. 4. Maybe your comment will help her dial the trust number : What do the attitudes on social media tell us about the situation of women in Tajikistan?

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Semira Osmanovic; [2021]
    Nyckelord :#Tajikistan #activism #socialmedia #Instagram #women #patriarchy #empowerment #genderequality;

    Sammanfattning : The ever-growing digital takeover of society fosters new platforms for opinion formation, transforming the traditional way of interacting and practising activism. However, while online activism has been successful in western parts of the world, its importance has not been as widely acknowledged in places such as Central Asia in relation to feminism. LÄS MER

  5. 5. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Margot Descouens; Valentine Gerbault; [2021]
    Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER