Sökning: "digital marknadsföring strategi"

Visar resultat 21 - 25 av 175 uppsatser innehållade orden digital marknadsföring strategi.

1. 21. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Philip Lindh; Jacob Falksäter; [2022]
   Nyckelord :Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

   Sammanfattning : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. LÄS MER

3. 22. Att göra som alla andra men ändå sticka ut?

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Olivia Kroon Josefsson; Tilda Thingvall; [2022]
   Nyckelord :influencer marketing; social media; brand credibility; risk; media noise.; Social Sciences;

   Sammanfattning : Purpose: This bachelor thesis aims to study how fashion companies in Sweden work with influencer marketing as a tool to strengthen their brand awareness and credibility in social media, and their view on difficulties and risks with the strategy. By investigating the subject we aim to contribute to the knowledge of how companies in the fashion industry can use influencer marketing to strengthen their brand as well as bringing awareness to the challenges with the strategy in conjunction to the strenghts. LÄS MER

4. 23. They Framed Me! Promotional Framing in a Digital Environment

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Maximos Tzovaras; Filip Töveberg; [2022]
   Nyckelord :E-commerce; Price Promotion; Framing; Discount Depth;

   Sammanfattning : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. LÄS MER

5. 24. Defense Against the Dark Arts: A Quantitative Study on Inoculation Communication Against Fake News Using Fake Authority

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ellen Hagström; Astrid Linder; [2022]
   Nyckelord :COVID-19; Misinformation; Prebunking; Authority; Inoculation;

   Sammanfattning : In a digital era, information has never traveled faster. However, the same goes for misinformation and fake news that during recent years has become an issue for societal fundamentals such as elections, public health, and trust in global governance. LÄS MER

7. 25. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linn Lindgren; Tilde Ivedal; [2022]
   Nyckelord :Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

   Sammanfattning : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. LÄS MER