Sökning: "digital retailing"

Visar resultat 1 - 5 av 59 uppsatser innehållade orden digital retailing.

  1. 1. SYSTEMATIC ANALUSIS OF DEPLOYING ARTIFICIAL INTELLIGENCE TECHNOLOGY IN RETAIL SECTOR FOR IMPROVING CUSTOMER SUPPORT AND REVENUE GROWTH

    L3-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :NITIN GARG; SUMEET SOLANKI; [2023]
    Nyckelord :Customer Segmentation; Customer identification; Customer Satisfaction; Chatboat Assistance ;

    Sammanfattning : Over the last decade, retailing has been shifted to online eras of selling. And in order toidentify the needs of customers companies are using several tools and AI is one of them.AI is used as most prominent and most reliable tool to find out the needs andrequirements of the customers. LÄS MER

  3. 2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Anna Kälebo Johansson; Michelle Malmström; [2023]
    Nyckelord :Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

    Sammanfattning : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. LÄS MER

  4. 3. Understanding the value of omnichannel practices in retailing : A business model multi-case exploration

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Katarina Knobel; [2022]
    Nyckelord :omnichannel; business model themes; value creation; channels; retail; efficiency; novelty; lock-in; complementarities;

    Sammanfattning : In step with the development of digitalization, information technology has created an opportunity for retail organizations to offer new transaction mechanisms to their customers that can be used to their advantage and benefit value creation. Hence, many retail organizations today work to differentiate themselves by establishing omnichannel practices in which the company’s digital and physical channels are integrated to create a seamless and convenient customer experience. LÄS MER

  5. 4. Sorting the Assortment: An Experimental Study of How the Sorting of Products Affects Consumers' Behavior and Experience in Online Grocery Stores

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Linn Lindgren; Tilde Ivedal; [2022]
    Nyckelord :Visual merchandising; Consumer behavior; Online retailing; Online grocery shopping; Product sorting;

    Sammanfattning : Online grocery shopping is becoming increasingly popular and more information is needed in the field to help guide retailers in marketing and visual merchandising online. This study examines how findings from prior research in physical stores apply in the new digital format. LÄS MER

  7. 5. Den digitala bilaffären : en fallstudie om digitalisering bland bilåterförsäljare i Sverige

    Kandidat-uppsats,

    Författare :Rasmus Kristoffersson; [2022]
    Nyckelord :;

    Sammanfattning : I fordonsbranschen pågår en förändring av den 120-åriga försäljningsmodell som lagt grunden för en bilhandlarstruktur som idag finns etablerad över hela världen. Det finns skarpa indikationer på att fordonsbranschen med fokus på återförsäljarleden har påbörjat en digitalisering som innebär att rollen för de traditionella bilåterförsäljarna står inför en betydande förändring. LÄS MER