Sökning: "digital storytelling"
Visar resultat 1 - 5 av 151 uppsatser innehållade orden digital storytelling.
1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER
2. Vad hände med sagostunden? : En kvalitativ intervjustudie med barnbibliotekarier i Sverige och Tyskland under covid-19-pandeminMaster-uppsats, Uppsala universitet/Institutionen för ABM
Sammanfattning : The purpose of this study is to examine what happened to library storytime sessions during the COVID-19-pandemic. Qualitative interviews were conducted with children's librarians from Sweden and Germany. In total eleven librarians working with children were interviewed. LÄS MER
- Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)
Sammanfattning : Over the last decades, there has been a decline in the recognition and prevalence of communication and interaction between people of different age groups. This change can be perceived as a loss of value in societies on several different levels while this societal segregation continues to create larger divisions within societies. LÄS MER
4. People, Workplaces and Technology : A study of the practice of user experience in workplaces among tech companies in San Francisco Bay Area, California, USA.Master-uppsats, KTH/Fastighetsföretagande och finansiella system
Sammanfattning : This thesis focuses on the user experience in facilities and primary workplaces. In short, the purpose was to investigate what user experience is if applied in workplaces and also how to work with user experience in workplaces. LÄS MER
- Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)
Sammanfattning : This paper examines how Lipton and Kusmi Tea use storytelling and the customers' experience of tea in their digital communication. The usage of storytelling was found by examining their Instagram accounts, one packaging design and their about us texts. LÄS MER