Sökning: "digital storytelling"

Visar resultat 1 - 5 av 151 uppsatser innehållade orden digital storytelling.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :John Örman; Arvid Özcan-Arvidsson; [2023]
    Nyckelord :Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Sammanfattning : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. LÄS MER

  3. 2. Vad hände med sagostunden? : En kvalitativ intervjustudie med barnbibliotekarier i Sverige och Tyskland under covid-19-pandemin

    Master-uppsats, Uppsala universitet/Institutionen för ABM

    Författare :Victoria Ramirez-Hesseler; [2023]
    Nyckelord :Children s libraries; Children s librarians; COVID-19; Storytelling; Reading promotion; barnbibliotek; bibliotekarier; Covid-19; sagoberättande; läsfrämjande verksamhet;

    Sammanfattning : The purpose of this study is to examine what happened to library storytime sessions during the COVID-19-pandemic. Qualitative interviews were conducted with children's librarians from Sweden and Germany. In total eleven librarians working with children were interviewed. LÄS MER

  4. 3. urStory : A Tool to Connect Generations Through Voice-Recorded Memories and Experiences

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Ecenur Bacaksizlar; [2023]
    Nyckelord :Intergenerational Connections; Generational Gap; Digital Storytelling; Designing for Cultures; Interaction Design; Ageism;

    Sammanfattning : Over the last decades, there has been a decline in the recognition and prevalence of communication and interaction between people of different age groups. This change can be perceived as a loss of value in societies on several different levels while this societal segregation continues to create larger divisions within societies. LÄS MER

  5. 4. People, Workplaces and Technology : A study of the practice of user experience in workplaces among tech companies in San Francisco Bay Area, California, USA.

    Master-uppsats, KTH/Fastighetsföretagande och finansiella system

    Författare :Rebecca Redtzer; [2023]
    Nyckelord : User Experience ; UX ; Human Factors ; Workplace Environment ; Workplace Balance ; Physical ; Virtual ; Remote ; Hybrid ; Workplace ; Workplace Management ; Facility Management ; Technology ; Digitalization ; Innovation ; Användarupplevelse ; UX ; mänskliga faktorer ; arbetsmiljö ; fysisk ; virtuell ; distans ; hybrid ; arbetsplats ; workplace management ; facility management ; teknologi ; digitalisering ; innovation ;

    Sammanfattning : This thesis focuses on the user experience in facilities and primary workplaces. In short, the purpose was to investigate what user experience is if applied in workplaces and also how to work with user experience in workplaces. LÄS MER

  7. 5. STORYTELLING & UPPLEVELSE : En analys av Liptons och Kusmi Teas kommunikation

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Jeanna Moëll; [2023]
    Nyckelord :Brand Storytelling; Communication; Experience; Marketing; Semiotics; Storytelling; Tea Branding; Visual Communication;

    Sammanfattning : This paper examines how Lipton and Kusmi Tea use storytelling and the customers' experience of tea in their digital communication. The usage of storytelling was found by examining their Instagram accounts, one packaging design and their about us texts. LÄS MER