Sökning: "digital strategisk kommunikation"
Visar resultat 1 - 5 av 173 uppsatser innehållade orden digital strategisk kommunikation.
1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. LÄS MER
2. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER
3. Trust in Motion: Navigating the Liability of Distrust in Autonomous Vehicle Digital Brand Communication
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : While previous research has primarily focused on the sources and causes shaping attitudes towards artificial intelligence and autonomous vehicles, this research attempts to shed light on the communication efforts employed by autonomous vehicle companies. Using qualitative content analysis of the website material from three distinct SAE level 5 autonomous vehicle organizations, the study aims to achieve two primary objectives: to investigate how digital brand communication in the autonomous vehicle industry addresses the liability of distrust, and to propose improvements for redesigning communication to reduce consumer distrust. LÄS MER
4. Flexible Organizational Structures of the Digitally Mediated Collective Actor - A Case of the Shame Movement in Georgia
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Recent scholarship has challenged the notion that digital tools alone can sustain a social movement, emphasizing instead the importance of collective identity and organizational structures. However, there is still limited understanding of how organizational structures emerge and transform in a social movement. LÄS MER
5. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. LÄS MER