Sökning: "digital touchpoints"
Visar resultat 1 - 5 av 32 uppsatser innehållade orden digital touchpoints.
1. Andrahandsresan
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Syfte: Syftet med denna studie är att undersöka kundresan på andrahandsmarknaden, där utbudet på hyllan i förväg är oklart för konsumenten. Var börjar den, hur går den till och vad händer efter ett köp av ett plagg - det ska denna studie undersöka. LÄS MER
2. Realizing and Satisfying Informational Requirements throughout the Customer Journey : A Case Study on the Industrial Manufacturing Industry
Master-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This thesis examines the informational requirements of customers throughoutthe customer journey within the industry for industrial facilitating goods and exploreshow to manage data to meet these requirements. The research adopts a qualitativeresearch design with a case study approach, using semi-structured interviewssupplemented with secondary survey data. LÄS MER
3. Realizing and Satisfying Informational Requirements throughout the Customer Journey: A Case Study on the Industrial Manufacturing Industry
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : This thesis examines the informational requirements of customers throughout the customer journey within the industry for industrial facilitating goods and explores how to manage data to meet these requirements. The research adopts a qualitative research design with a case study approach, using semi-structured interviews supplemented with secondary survey data. LÄS MER
4. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER
5. One-stop-shop: Will super-apps disrupt multi-touchpoint consumer journeys?
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This research investigates consumer behaviours within the context of Super Applications (Super Apps) usage, specifically examining Millennials and Generation Z in Sweden utilising the super app, Klarna. Utilising Digital Practice Tracking (DPT) methodology, coupled with observational techniques and post-phenomenological interviews, this research began by identifying patterns in consumer behaviour during super apps usage. LÄS MER