Sökning: "digital transformation"

Visar resultat 1 - 5 av 500 uppsatser innehållade orden digital transformation.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Nyckelord :business value; value creation; customer data; connected services; vehicle connectivity;

    Sammanfattning : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. LÄS MER

  2. 2. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Xiaoxi Hu; [2021-07-08]
    Nyckelord :VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

    Sammanfattning : Background &Purpose:Supply chain management (SCM) has become a hot topic in the currentglobal competitive markets that drives many companies to explore,especially in inventory management. Vendor Managed Inventory (VMI) asan SCM method enables all participants in the supply chain to achieve rapiddevelopment and obtained huge benefits. LÄS MER

  3. 3. Adapting to Accelerated Digitalization of Learning Services - A Single Case Study of Global Service Training at Volvo Buses

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Ryfors; Vanja Lieback; [2021-07-08]
    Nyckelord :Explicit knowledge; tacit knowledge; knowledge transfer; knowledge sharing; knowledge transformation; information and communication technologies ICTs ; digital learning; digital tools; gamification; virtual reality VR ; augmented reality AR ;

    Sammanfattning : This thesis aims to research the accelerated digitalization of learning services in a globalcontext. The thesis further aims to research how a multinational company can leverage digitalsolutions to add value for their aftermarket. To fulfill this aim, the research is conducted incollaboration with the global bus manufacturing company Volvo Buses. LÄS MER

  4. 4. Digital Marketing among SMEs within the B2B sector during Covid-19

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Deborah Tecklegiorgis; Selma Mohamed Hashi; Faranaz Mariana Fagundez; [2021-07-02]
    Nyckelord :Covid-19; SME; digital marketing; digital transformation; change;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. E-handelns påverkan på dagligvaruhandeln En studie om e-handelns och covid-19-pandemins effekter på butikers verksamhet

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Elin Brynzér; Sofia Samuelsson; [2021-06-30]
    Nyckelord :Dagligvaruhandel - e-handel – covid-19 - change management - digital transformation - last mile - köpprocessen - e-handelsbarriärer; Grocery trade – e-commerce – covid-19 – change management – digital transformation – last mile - The buyer decision process - e-commerce barriers;

    Sammanfattning : Background: The emergence of the internet has changed the market structure for many industries, and it can be discerned that there has been a shift where trade has increasingly shifted from traditional retail to online shopping. In the food industry, e-commerce has in recent years grown even larger. LÄS MER