Sökning: "digital trends"
Visar resultat 1 - 5 av 244 uppsatser innehållade orden digital trends.
1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. LÄS MER
2. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases
Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionenSammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER
3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. LÄS MER
4. Exploring the use of low-code software development in the automotive industry : thesis conducted at the Scania engine assembly facility
Master-uppsats, Linköpings universitet/Institutionen för datavetenskapSammanfattning : The growing demand for IT professionals to develop and maintain software is creating huge concerns for organizations looking to keep up and build resilience. The trends show that there is a large shortage compared to the demand. Manufacturing companies are no exception to this, and the adoption of Industry 4. LÄS MER
5. Digital Dashboard for Enhanced Waste Management in the Stockholm Municipality : Bridging Data Insights and Sustainable Practices
Master-uppsats, KTH/Hållbar utveckling, miljövetenskap och teknikSammanfattning : The surging global trend in waste generation, currently surpassing 2 billion tons annually in cities,stands as a pressing concern amid escalating climate change threats. This master's thesis aims todesign a digital dashboard tailored to the needs of the Stockholm Municipality's waste managementsystem and its different stakeholders. LÄS MER
