Sökning: "dijana rubil"

Hittade 2 uppsatser innehållade orden dijana rubil.

  1. 1. The influence of and interaction between socialization agents in the child-consumers purchasing process.

    Master-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Dijana Rubil; Caroline Schöld; [2010]
    Nyckelord :Socialization agents; Influences; Internet; Virtual Communities; Child consumption; Consumer behaviour; Decision-making process; Habitus; High involvement products; adolescents;

    Sammanfattning : In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. LÄS MER

  3. 2. A Conjoint based study on meat preferences. The effect of Country-of-Origin, Price, Quality and Expiration date on the consumer decision making process

    Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Författare :Diana Mesanovic; Dijana Rubil; Beatrice Rylander; [2009]
    Nyckelord :Fresh meat; Country-of-Origin; ethnocentrism; expiration date; price; quality; conjoint analysis; consumer decision making process; consumer behaviour;

    Sammanfattning : This study will examine the importance of Country-of-Origin, Price, Quality and Expiration date, in the consumer decision making process for fresh meat. Country-of-Origin has earlier been investigated, however the research has been focusing on manipulating one single cue. LÄS MER