Sökning: "dimensions of internationalization"

Visar resultat 1 - 5 av 47 uppsatser innehållade orden dimensions of internationalization.

  1. 1. Färgens betydelse inom kulturell marknadsföring : En studie om betydelsen av färgen på livsmedelsförpackningar i svensk och kinesisk kultur

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Lova Barthelson; My Persson; [2023]
    Nyckelord :Color; China; Sweden; culture; marketing; cross-cultural; consumer behavior; Färg; Kina; Sverige; kultur; marknadsföring; tvärkulturell; konsumentbeteende;

    Sammanfattning : Culturally adapted marketing has increased due to internationalization. The role of color varies across cultures and influences consumer behavior. The aim of this thesis is to improve knowledge on how Swedish companies can use color in their marketing, in terms of package design of groceries, when adapting to the Chinese consumer culture. LÄS MER

  3. 2. Facilitating internationalization through business models - A multiple case study of Swedish Cleantech SMEs

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Markus Näslund; Hannes Svensson; [2022-07-05]
    Nyckelord :Business Model; Business Model Innovation; Business Model Replication; Internationalization; Networks; SME;

    Sammanfattning : Globalization has seen an increase in the last decades and has increased the need for sustainable development and sustainable technologies in light of energy shortages. Cleantech is the definition of innovations reducing the environmental impact and Sweden is one of the leading actors within the segment. LÄS MER

  4. 3. University Staff and the Internationalization of Higher Education in Australia and South Korea : A Critical Realist Scoping Study

    Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktik

    Författare :Summer Bennett; [2022]
    Nyckelord :internationalization; Australia; South Korea; university staff; scoping review; critical realism;

    Sammanfattning : Though more recognition has been placed on the cruciality of university staff in their roles supporting the internationalization of higher education (HE), research-based understandings of micro level engagement have been largely neglected. This critical realist scoping study explores the extent of peer-reviewed articles published between 2017 and 2022 regarding university staff experiences and perceptions of internationalization in Australian and South Korean HE. LÄS MER

  5. 4. Influence of Digitalization on business model innovation in the Internationalization Process of SMEs

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Mushfequr Rahman Bhuiyan; Risper Gerald Yusuph; [2021-06-28]
    Nyckelord :Digitalization; business model; business model innovation; internationalization; SME;

    Sammanfattning : In the changing business environment characterized by the emergence of modern digital technologies, SMEs are in a great need of innovating their business models in order to remain competitive in this digital era. Moreover, being a competitive global player can be a challenging task for SMEs who are often constrained with limited resources in running their businesses efficiently. LÄS MER

  7. 5. How to characterize internationalization speed : A qualitative study of Born digitals’ internationalization processes.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hanna Börjesson; Katarina Tiberg; [2021]
    Nyckelord :;

    Sammanfattning : During the last few years, there has been a shift from a physical to a digital focus within companies. In line with the digital transformation, the number of born digitals has increased in the market. Born digitals often exclude stages in the traditional internationalization theories and use different strategies to reach new markets rapidly. LÄS MER