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  1. 1. E-Commerce Strategy on Marketing Channels

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Diqian Shi; Sofia Wendler; [2002]
    Nyckelord :electronic-commerce; marketing channels; logistics; distribution; marketing; benchmarking;

    Sammanfattning : E-business offers many possibilities to re-organise business processes. However, to use the full potential of e-business, traditional business activities should not besimply converted onto electronic platforms. One should take the opportunity to completely rethink entire process chains considering the different opportunities that e-business offers. LÄS MER