Sökning: "disloyalty"

Visar resultat 1 - 5 av 16 uppsatser innehållade ordet disloyalty.

  1. 1. Kundlojalitet inom digitala bolån : En kvalitativ studie om generation Zs kundlojalitet

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Wilma Ek; Amanda Olsson; [2023]
    Nyckelord :;

    Sammanfattning : The study aims to investigate how digital mortgages affect generation Z’s customer loyalty towards banks. The choice of purpose is based on the fact that there is a strong innovative power within the Swedish banking sector.  Method: This study is carried out based on a qualitative research method with an deductive approach. LÄS MER

  3. 2. The lived experience of female leaders navigating a profession they love : A perspective of gender equality in the male-dominated film industry in Sweden

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Lowisa Johmår; [2023]
    Nyckelord :Gender; Swedish film industry; male dominance; equality; gendered organizations; female rivalry; outdated gender stereotyping; coping strategies; freelancing;

    Sammanfattning : This study examines through an equality lens, the lived experiences of nine female leaders in the male-dominated film industry in Sweden. The aim was to explore how women perceived equality in their workplace, their perception of the issue, and the coping strategies used by these women. LÄS MER

  4. 3. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media

    Magister-uppsats, Jönköping University

    Författare :Nikolay Nikolov; Juan Pablo Gonzalez; [2020]
    Nyckelord :consumer; brand; consumer-brand relationships; brand loyalty; loyalty loop; brand hate; brand abandonment;

    Sammanfattning : Brand loyalty has been studied extensively in consumer-brand relationship literature. However, the negative side of these relationships has not been studied to the same degree. This paper starts with Court et al. LÄS MER

  5. 4. Innovation – nyckeln till goda kundrelationer? : En kvalitativ flerfallsstudie om hur innovation påverkar lojalitet och förtroende inom banksektorn

    Magister-uppsats, Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Författare :Linn Sandin; Elin Burell; [2019]
    Nyckelord :Innovation; bank; banking sector; trust; loyalty; customer relations; Innovation; bank; banksektor; förtroende; lojalitet; kundrelationer;

    Sammanfattning : Bakgrund: Finansmarknaden befinner sig i en förändringsfas där banker agerar i en allt mer komplex miljö. Till följd av en snabbt föränderlig marknad måste banker besitta förmågan att förändras och få saker att hända. LÄS MER

  7. 5. Generation Z tar plats : Vad driver deras inre motivation i arbetslivet och hur kan ledare främja den?

    Kandidat-uppsats, Stockholms universitet/Management & Organisation

    Författare :Färnam Jalali; Elvira Sigrén; [2019]
    Nyckelord :Self-Determination Theory; transformational leadership; autonomy; competence; relatedness; Generation Z; intrinsic motivation; workplace motivation;

    Sammanfattning : Improved standard of living has been followed by demographic changes and increased retirement age. Hence today’s organizations manage a diverse workforce of four generations, each of them with its own distinct attributes. Likewise, tomorrows organizations will consist of a generational diversity of five to six generations. LÄS MER