Sökning: "drivers for participating in sharing economy"

Hittade 2 uppsatser innehållade orden drivers for participating in sharing economy.

1. 1. TALKING THE TALK EQUALS WALKING THE WALK? : A Quantitative Study of the Attitude-Action Gap in the Sharing Economy

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Anders Nordström; Rebecka Esseen; [2018]
   Nyckelord :Attitude-action gap; Value-action gap; sustainability; enjoyment; convenience; financial benefits; sharing economy; sharing platform; collaborative consumption; drivers for participating in sharing economy; shared economy;

   Sammanfattning : Customer behavior has always been of interest for business researchers. However, it is just in recent years that there has been an increasing interest in the phenomenon of the sharing economy. It has been suggested that there is an ongoing shift in the traditional way of consuming. LÄS MER

3. 2. The sharing economy and Web 2.0 : a consumer perspective

   Master-uppsats, Umeå universitet/Företagsekonomi

   Författare :Naji Bazzi; Christine Opie; [2016]
   Nyckelord :Sharing economy; collaborative consumption; peer-to-peer; consumer behavior; Web 2.0; consumer engagement; online trust; eWOM;

   Sammanfattning : The concept of the sharing economy has gained increased attention among academicresearch and practitioners alike. The sharing economy presents a shift from the traditionalcommerce way of business to a more collaborative sharing of resources. LÄS MER