Sökning: "dylberina koci"

Hittade 1 uppsats innehållade orden dylberina koci.

1. 1. "How convenience, employees and servicescape, influenced by cultural differences, affect customer experience in banks" : a cross-cultural study comparing Sweden and the United States.

   Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Författare :Dylberina Koci; Amanda Sidark; [2014]
   Nyckelord :Banks; customer experience; convenience; employees; servicescape; cross-cultural; cultural differences; Hofstede; masculinity vs. femininity; Sweden; the United States;

   Sammanfattning : The importance of customer experience in the banking sector is steadily increasing due to product similarity, competition and the global expansion. Additionally, in the twenty-first century, the focus has shifted from a service-based to an experience-based economy where senses, feelings, impressions, perceptions and emotional connections have become central. LÄS MER