Sökning: "e- crm"

Visar resultat 11 - 15 av 75 uppsatser innehållade orden e- crm.

  1. 11. An initial step towards design guidelines for invoice management in CRM

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Jakob Skogby Steinholtz; [2020]
    Nyckelord :User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

    Sammanfattning : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. LÄS MER

  3. 12. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Tina Mohammadi; [2020]
    Nyckelord :Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

    Sammanfattning : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. LÄS MER

  4. 13. Digitalization in The Banking Industry : Adapting to The Crisis

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sebastian Palmquist; [2020]
    Nyckelord :Banking; Fintech; Digitalization; Elderly; Adaptation;

    Sammanfattning : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. LÄS MER

  5. 14. Cause-Related Marketing in the Face of Environmental CSI: Who Donates - Firm or Customer? A quantitative study of CRM-initiatives within the transportation sector.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Fredrika Wiktorin; Philip Locklund; [2020]
    Nyckelord :Cause-Related Marketing; Corporate Social Irresponsibility; Carbon Offsetting; Hedonic Product Category; Utilitarian Product Category;

    Sammanfattning : Cause-related marketing (CRM), where money is donated to a cause in connection with a purchase, has become a popular marketing strategy to increase funding for a good cause while improving customer relationships. As many firms act within corporate social irresponsible (CSI) industries, an ambiguity regarding how to engage in CRM is present. LÄS MER

  7. 15. Vem äter kakan? : En kvalitativ studie kring klädbranschens nyttjande av personlig data i marknadsföringssyfte i relation till kundens integritet online

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Frida Jaremo; Marco Villaggi; [2020]
    Nyckelord :Internet; Bid data; Integrity; CRM; Cookies; Personalized advertisement; Internet; Big data; Integritet; CRM; Cookies; Personifierad reklam;

    Sammanfattning : History: Digitalization brings great benefits to companies regardless of market. One of the markets that is undergoing change is the retail sector where e-commerce services are the new environment. This environment benefits from the innovative solutions that the consumer uses, such as smartphones. LÄS MER