Sökning: "e-commerce in China"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden e-commerce in China.

1. 1. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   Magister-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Liu Xinyi; [2023]
   Nyckelord :;

   Sammanfattning : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. LÄS MER

3. 2. China Influencer E-commerce Livestreaming Marketing Strategy Research

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Yimeng Ma; [2023]
   Nyckelord :e-commerce; netnography; influencers; followers; and online community;

   Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

4. 3. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Qian Lu; Cong Liu; Yiran Chen; [2023]
   Nyckelord :live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Sammanfattning : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. LÄS MER

5. 4. User consumptions behavior of interactive video platform - A reflective study of Douyin as an E-commerce Platform

   Magister-uppsats, Lunds universitet/Institutionen för informatik

   Författare :Borges Jose Joaquim Paindane; Xiaoqian Lu; [2022]
   Nyckelord :Interactive Video; E-commence Platform; Douyin; Social Media; Consumption Behavior.; Business and Economics;

   Sammanfattning : Because of the versatility of technological influence and the rapid development of digitalization, interactive social media, such as Tik Tok and Douyin, have brought more consumption possibilities to the market. These social media are merging to innovate some new consumption behaviors by using interactive content to save costs and give users more value. LÄS MER

7. 5. Lower Barriers and Higher Social Status? — Chinese Women Working in E-commerce

   Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

   Författare :Yuxin Li; [2022]
   Nyckelord :gender inequality; e-commerce; Internet companies; inequality regimes; barriers; social status; Confucian culture; China; Business and Economics; Social Sciences; Cultural Sciences;

   Sammanfattning : With the recent development of Internet technology, the e-commerce industry is booming. However, under this rapid development, various inequality issues are hidden. Inspired by Goldin's (2002) study on declining gender significance, this paper focuses on the gender inequalities faced by female employees in the e-commerce industry in China. LÄS MER