Sökning: "e-commerce international"

Visar resultat 11 - 15 av 62 uppsatser innehållade orden e-commerce international.

  1. 11. Digital Customer Experience Matters

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Nyckelord :customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Sammanfattning : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. LÄS MER

  3. 12. The role of e-commerce in the economic development of Vietnam during 1990 to 2020

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Klara Lind; [2020]
    Nyckelord :Development; E-commerce; Vietnam; Government regulations; Social Sciences;

    Sammanfattning : This study will discuss the role of e-commerce in the economic development of Vietnam during 1990 to 2020. During the recent years, Vietnam has had a remarkable economic growth and is seen as one of the promising countries of technological development and e-commerce. However, the country still has a long way to go in economic development. LÄS MER

  4. 13. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Leonie Charlotte Seige; Laura Kristin Weers; [2020]
    Nyckelord :SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

    Sammanfattning : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. LÄS MER

  5. 14. Covid-19: How does it affect international e-commerce firms? : A qualitative case study about how the Covid-19 situation affects e-commerce firms and how they respond to it

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Melissa Hicintuka; Helin Öven; [2020]
    Nyckelord :E-commerce; Covid-19; Digital business environment; Digitalization; Value chain; Virtual value chain; International activities; Customer intimacy;

    Sammanfattning : The purpose of this thesis is to investigate how Covid-19 affects international e-commerce firms. Covid-19 has been the source of changes in the international business environment across world from the beginning of year 2020. The effects on e-commerce firms are nearly unknown, therefore this research is unique. LÄS MER

  7. 15. “We Traded Our Privacy for Comfortability” : A Study About How Big Data is Used and Abused by Major International Companies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Madelene Hansson; Adam Manfredsson; [2020]
    Nyckelord :Big Data; E-commerce Marketing; Ethic; Deontological; Utilitarian; Digitalization; Website Cookies;

    Sammanfattning : Due to digitalization, e-commerce and online presence is something most of us take for granted. Companies are moving more towards an internet-based arena of sales, rather than traditional commerce in physical stores. This development has led to that firms’ choses to market themselves through various online channels such as social media. LÄS MER