Sökning: "e-commerce"

Visar resultat 1 - 5 av 950 uppsatser innehållade ordet e-commerce.

  1. 1. Investigating Trust Factors in Peer-to-Peer E-commerce: a Design Science Study

    Kandidat-uppsats, Göteborgs universitet/Institutionen för data- och informationsteknik

    Författare :Sarah Aldelame; Måns Thörnvik; [2019-11-18]
    Nyckelord :;

    Sammanfattning : Trust is a vital actor in a healthy relationshipbetween any parties, both on and offline. In E-commerce,specifically Peer-to-Peer (P2P) platforms, the presence of trustfactors among peers is what defines the success or failure of theplatform. While there is a sizable amount of studies on trust, theE-commerce P2P domain is relatively untouched. LÄS MER

  2. 2. The role of Networking in Internationalization - The case of Swedish fashion firms’ internationalization

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Melina Amel Sayyah; Karl Rydberg; [2019-08-08]
    Nyckelord :Networks; Networking; Internationalization; Foreign market entry; Fashion firms; Fashion industry; Sweden;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 3. Escaping the free zone - What makes users pay for freemium online content?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Palin Wisarutnart; Konstantinos Tseperis; [2019-07-03]
    Nyckelord :Freemium; Purchase Intention; Behavioural Intention; Online Media Content; Subscription; Theory of Planned Behaviour; Technology Acceptance Model;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. Keeping in touch with millennials: How millennial consumers handle the inability to touch clothes when shopping online

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Ted Stenberg; Linyue Zhao; [2019-07-03]
    Nyckelord :E-commerce; Clothes; Inability to touch; Touch compensation; Millennials;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. A case study of the Dubai e-commerce market - how cultural impacts within business contexts, and marketing activities should be considered when Swedish businesses seek to enter

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Rebecca Hering; Sarah Abaid; [2019-07-03]
    Nyckelord :Entering foreign markets; E-commerce; Cultural impact in international business contexts; Marketing activities;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER