Sökning: "e-consumer"

Visar resultat 1 - 5 av 7 uppsatser innehållade ordet e-consumer.

  1. 1. En e-konsuments kundresa : Fysiska omgivningens påverkan på e-kundresan mätt med hjälp av eye-tracking

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Dejan Zarkovic; [2024]
    Nyckelord :Eye-tracking; Retrospektiv tänka högt; Kundresa; Kundupplevelse; E-handel;

    Sammanfattning : Uppsatsen har undersökt konsumenters kundresa på olika e-handels hemsidor. Syftet har varit att undersöka var i kundresan – före eller under köp – som kundupplevelsernaär som starkast. Både positiv och negativ kundupplevelse undersöks samt hur den fysiskaomgivningen, mer specifikt fysiska butiker, påverkar e-handelsupplevelsen. LÄS MER

  3. 2. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Kim Lindqvist; Mikael Lindgren; Nicolas Arias; [2022]
    Nyckelord :last-mile delivery; LMD; consumer preferences; covid-19;

    Sammanfattning : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. LÄS MER

  4. 3. EU Competition Policy and the Environment : The Role of Environmental considerations under Article 101 TFEU

    Uppsats för yrkesexamina på avancerad nivå, Uppsala universitet/Juridiska institutionen

    Författare :Mathias Kyrklund; [2020]
    Nyckelord :Competition; environment; Article 101 TFEU; the integration principle; Konkurrens; miljö; artikel 101 FEUF; integrationsprincipeniljö; artikel 101 FEUF; integrationsprincipen;

    Sammanfattning : The role of private market actors and competition in combating environmental problems is a highly relevant topic for the coming decades. While environmental cooperation between market actors may promote environmental policy objectives, such cooperation may also raise concerns from a competition policy perspective. LÄS MER

  5. 4. The impact of UI design on reseller behavior

    Kandidat-uppsats, Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Författare :Elias Andersson; [2020]
    Nyckelord :Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

    Sammanfattning : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. LÄS MER

  7. 5. Factors influencing the consumer purchase decision within e-commerce in emerging markets : A study conducted in Poland

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Gustav Hallberg; Sebastian Krysén; [2015]
    Nyckelord :E-commerce; Emerging markets; Consumer purchase decision; E-commerce factors;

    Sammanfattning : Research Question: Which factors impact the purchase decision of consumers within emerging markets when shopping online? Purpose: The purpose of this study is to examine the relationship between e-commerce factors and the consumer purchase decision within e-commerce on emerging markets to unravel how certain factors impact the consumer purchase decision. The aim is to provide knowledge regarding consumer purchase decision making for retailers entering an emerging e-commerce market, this by carrying out a survey to consumers on a representative emerging market. LÄS MER