Sökning: "e-servicescape"

Hittade 3 uppsatser innehållade ordet e-servicescape.

  1. 1. Experiences in E-servicescapes : A multiple case study on brand experiences in online environments and its relation to brand equity

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Igor Mróz; Enok Enocson; [2022]
    Nyckelord :Brand experience; online brand experience; brand equity; e-servicescape;

    Sammanfattning : With a fast-evolving digital society that offers individuals the option to shop from anywhere in the world, in a matter of seconds, competition amongst brands has never been tougher. It is therefore of greater importance for brands to distinguish themselves from competitors. LÄS MER

  2. 2. ”THE EXPERIENCE IS THE BRAND” : A qualitative investigation of how e-commerce managers in the retail industry create brand experience, through the tools and features of e-servicescape

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Axel Eklund; Daniel Söreng; [2021]
    Nyckelord :;

    Sammanfattning : “The experience is the brand” - is a quote which accurately conveys the current transition in today's society towards the so-called experience economy. The current business environment is becoming increasingly saturated with more brands - which in turn are growing more similar and compete on more or less the same terms. LÄS MER

  3. 3. Exploring the Compatibility of E-servicescape Conceptual Model and the Conceptualization of Social Factors in the Context of Taobao and TMall

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Bin Huang; [2020]
    Nyckelord :Servicescape; e-servicescape; online servicescape; aesthetic appeal AA ; layout and functionality LF ; financial security FS ; social factors SF ; trust in website TW ; purchase intentions PI ; S-O-R; Chinese online retailing; social dimension; Taobao; TMall; online customer reviews OCRs ; live-chat; live-streaming; factor analysis; exploratory factor analysis EFA .; Social Sciences;

    Sammanfattning : Prior to the accomplishment of this research, the compatibility of the classic e-servicescape conceptual model in the context Taobao and TMall in China were rarely found among existing e-servicescape literatures due to the standardization taken by both online platforms towards the establishment of individual webshops. Meanwhile, the conceptualization of social factors as social dimension of e-servicescape construct was mostly absent in the existing e-servicescape literatures. LÄS MER