Sökning: "e-tail quality"
Hittade 1 uppsats innehållade orden e-tail quality.
1. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.
Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER
Resultatsidor:
1