Sökning: "e-tail"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet e-tail.

  1. 1. Unpacking Fast Fashion E-tail Returns : A Qualitative study of Environmental Awareness in Return Behaviors of Fast Fashion E-tail

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Veronica Nässlander; Lisa Björkegren; [2023]
    Nyckelord :Fast Fashion; E-tail; Return Behavior; Consumption; Environmental Awareness; Sustainability; Sustainable Attitudes.;

    Sammanfattning : Online consumption and e-tail have clearly increased in recent years, largely sinceaccessibility is an advantage that consumers notice as beneficial. The availability of e-tail has also received clear environmental disadvantages, as returns are an inevitable part of online orders. LÄS MER

  3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

    Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amelia Nablsi; Swapnajit Saha; [2021]
    Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

    Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER

  4. 3. E-handels påverkan på logistiken i Stockholm

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Nicolas Spiers; Holger Norberg; [2019]
    Nyckelord :returer; logistik; ; e-handel; stadsplanering; transport;

    Sammanfattning : During the last decade e-commerce has boomed. More and more people shop online and decrease their number of visits to physical stores. Since e-commerce, in general, is still an increasing phenomenon the inevitable consequence is an increase in package delivers by different methods. LÄS MER

  5. 4. Vad är meningen med rummet?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Maia Lidbeck; Josefine Neckmar; [2018]
    Nyckelord :Spatial context; E-commerce; Retailing; E-tail; Shopping motivation;

    Sammanfattning : Digitalisation has made it possible for retailers to create e-commerce businesses to complement physical stores. The widespread accessibility of digital platforms allows consumers to utilise e-commerce to shop online at any time or place. LÄS MER

  7. 5. The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Anne Herzig; Maria Karlsson; [2017]
    Nyckelord :Dynamic capabilities; dynamic marketing capabilities; organisational culture; the competing values framework; e-tail; retail. international marketing;

    Sammanfattning : Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies. LÄS MER