Sökning: "eCRM practice"

Hittade 3 uppsatser innehållade orden eCRM practice.

1. 1. Internet, relation och lojalitet : Best practice för bankmarknaden

   Master-uppsats, Örebro universitet/Handelshögskolan vid Örebro Universitet

   Författare :Sara Frännlid; Helena Ramstedt; [2012]
   Nyckelord :eCRM; lojalitet; internet; bank; relationer; förtroende; nöjd kund; Sverige; best practice.;

   Sammanfattning : Course: Business Administration, Master Thesis, Second Level, 30 Credits. Authors: Sara Frännlid and Helena Ramstedt Tutor: Jim Andersén Title: Internet, relationships and loyalty – Best praCtice foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. LÄS MER

3. 2. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
   Nyckelord :Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

   Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER

4. 3. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

   Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
   Nyckelord :eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

   Sammanfattning : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. LÄS MER