Sökning: "eTrust"
Hittade 1 uppsats innehållade ordet eTrust.
1. Special Events on Facebook : The relationship of online subculture, eWOM, eTrust, and purchase intention
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : Purpose: The aim of this bachelor thesis is to investigate the relationship of online subcultures, electronic trust, electronic word-of-mouth, and purchase intention towards a special event within selected Facebook Pages. Background: Given the increasing impact of social media platforms in communications not only between consumers, but also consumers and companies, this study takes a deeper look at the influence that companies can exercise on consumer’s purchase intention for a special event through these platforms. LÄS MER
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